Redbrick Facilitation - Creativity Unlocked
AboutPhil Morgan
I hold an MA (distinction) in Creative Thinking from UCLAN. My research centers on the design and evaluation of analogue toolkits in educational planning, exploring factors that promote co-creativity.
I am a Certified facilitator in the LEGO® SERIOUS PLAY® method and 'Thinking in and out of the Box™', and an affiliate consultant with ELIAD group.
Collaborating with MethodKit.com and launching 'INCUB-8' via Kickstarter, I strive to bring creative capacity to diverse teams looking for organizational change and bespoke workshop design.
Core Methodologies
LEGO® SERIOUS PLAY®
A facilitation methodology that uses Lego bricks as a tool for creative thinking, problem-solving, and communication.
- •Hands-on, Minds-on engagement
- •Structured process for equal voice
- •Metaphor and Storytelling for complex ideas
- •Shared understanding and deep collaboration
Thinking In and Out of the Box™
A framework by Jimbo Clarke for creative problem-solving that challenges conventional thinking.
- •Understanding and optimizing within boundaries
- •Challenging assumptions and divergent thinking
- •Integrating both approaches for balanced innovation
- •Iterative process for sustainable breakthroughs
Incub-8 Ideation
A physical 'ThinkerToy' 3x3 cube designed to support combinatorial creativity.
- •Semiotically flexible icons for diverse interpretation
- •Combinatorial theory of creativity in practice
- •Ideal for brainstorming and overcoming creative blocks
- •Encourages disciplined risk-taking and play
Selected Collaborations
Moments of Serious Play

Team LSP workshop

LSP Participant

Small group workshop

Large corporate workshop

Workshop in progress

Woolworths leadership

ICHK Students challenge

DNA helix challenge

Puzzle solving session
Voices of Impact
Latest Insights
Bamboo Creativity
A few years ago I visited The Green School in Bali. In educational terms it is an almost-mythical 'Shangri-la' of a school - The world's most beautiful and ecologically aware institution. It's an extraordinary community that aspires to raise a generation of green leaders.
The Duck Conversation
I have a soft spot for ducks, a poet's weakness for metaphor and love a good provocation, so this was all bound to collide as a teaching point eventually.